A graduate of Boston University with an undergrad degree in Accounting and Business Administration and a master’s in computer information systems from Boston's Bentley University, I wanted to take the uncertainty out of marketing spend. As CFO of a multinational, billion-dollar traditional ad agency, I saw clients spending millions of marketing dollars with little to no direct connection to sales. I was motivated to build a new type of agency that uses conversion optimization to drive predictive modeling. My goal was to take the guesswork out of advertising spend resulting in predictive modeling and attribution from online targeting, messaging, and ultimate sales - both in-store or online.

My team and I transformed a 14-person traditional advertising agency into a 200-person advertising technology company, in little over five years, which was sold to a private equity firm and is now part of an 800-person AdTech firm.

After spending most of my professional life creating value for companies, I am now focusing on a single mission –

To leave this planet in a better place than it is currently by focusing on non-profits that help those currently underserved such as The Bridge School.