Paula has over 30 years of marketing, technology and advertising experience. Currently, Paula is the chief experience officer at GoHealth Urgent Care. She oversees the IT organization, as well as marketing, business intelligence, customer experience and business transformation. Paula is passionate about delivering an unparalleled patient experience, which is a perfect fit with the GoHealth vision and mission Prior to GoHealth, Paula served as the Chief Marketing & Merchandising Officer at Eyemart Express, a retail optical business with more than 225 locations nationwide. Prior to her role at Eyemart, Paula was EVP, Chief Marketing Officer at Michaels Stores. Paula holds a B.A. in Mathematics and Computer Science, and an M.B.A in Marketing.